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WhatsApp 24-hour Rule: What is it? And how to manage it effectively…

WhatsApp provides a fantastic opportunity for businesses to provide customer service at scale to over 2 billion users. But, it also provides a unique challenge to customer service teams – how to manage the WhatsApp 24-hour Rule. What is the WhatsApp 24-hour Rule? Essentially, whenever a customer messages your business via WhatsApp, a 24-hour session […]

Managing Customer Conversations at Scale via WhatsApp Business

Customer Engagement is Evolving People around the world use messaging apps to talk to friends and family every day. They want that same experience when they need to connect with a business. WhatsApp Business enables businesses to engage with customers in a way that’s personal, convenient and hugely popular. Two billion monthly users are on […]

7 Top Tips on using WhatsApp for Customer Service

Using WhatsApp for Customer Service WhatsApp is the world’s third-most-used social media platform, with over two billion users. It has more than double the user base of Facebook Messenger. But, perhaps more importantly, people like and trust WhatsApp and it’s the favourite messaging platform for the 16 to 64 age group. Research shows that 80% […]

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