How to manage WhatsApp for Customer Service at scale
The WhatsApp Business App was originally created for small businesses, with a low number of support requests. It is designed to be used on a single device, which is perfect for smaller organisations looking to manage a low volume of customer enquiries. But, WhatsApp Business also has an Application Programming Interface (API) for larger organisations, […]
Why Businesses Must Embrace WhatsApp as a Contact Channel
I was at a conference last week and the speaker outlined the opportunity for WhatsApp as a contact channel perfectly. He said, ‘my mum is on Facebook, my dad is on Twitter, my kids are on TikTok and Instagram. But, they are ALL on WhatsApp. That’s the opportunity that businesses need to tap into as […]
WhatsApp 24-hour Rule: What is it? And how to manage it effectively…
WhatsApp provides a fantastic opportunity for businesses to provide customer service at scale to over 2 billion users. But, it also provides a unique challenge to customer service teams – how to manage the WhatsApp 24-hour Rule. What is the WhatsApp 24-hour Rule? Essentially, whenever a customer messages your business via WhatsApp, a 24-hour session […]
Managing Customer Conversations at Scale via WhatsApp Business
Customer Engagement is Evolving People around the world use messaging apps to talk to friends and family every day. They want that same experience when they need to connect with a business. WhatsApp Business enables businesses to engage with customers in a way that’s personal, convenient and hugely popular. Two billion monthly users are on […]
7 Top Tips on using WhatsApp for Customer Service
Using WhatsApp for Customer Service WhatsApp is the world’s third-most-used social media platform, with over two billion users. It has more than double the user base of Facebook Messenger. But, perhaps more importantly, people like and trust WhatsApp and it’s the favourite messaging platform for the 16 to 64 age group. Research shows that 80% […]
